An increasingly complex environment for cancer care and research highlights the need to streamline access to cancer information, especially clinical trials. Leaders of Georgia Center for Oncology Research and Education (CORE) recognized the need for a reliable and accessible public source of cancer care information. Working with professionals, patients, survivors, and caregivers, Georgia CORE created, a model online cancer information center.

Georgia CORE developed unique processes for capturing, verifying, updating, and customizing information using data feeds from the National Cancer Institute Physician Data Query. Trained ‘super users’ from leading Georgia CORE research network affiliates evaluate profiles and update data. Georgia CORE has worked to secure funding from several partners to promote and publicize this online cancer information center throughout Georgia.

In April 2012, Georgia CORE launched, a unique online cancer information center specifically for residents in the state of Georgia. The web site contains searchable profiles of 294 cancer treatment sites, 989 Georgia-based oncologists, and 597 clinical trials being conducted in the state, as well as cancer information, resources, and treatment guidelines. received Health-on-the-Net certification. The public awareness campaign has resulted in more than 23 million media impressions; more than 51,000 people have accessed the web site.

Continue Reading provides reliable, accessible information and resources to assist cancer patients, survivors, caregivers, and professionals in making informed decisions about cancer care. The innovative website empowers cancer patients and serves as an important resource for oncologists and healthcare professionals by providing accessible, up-to-date information on available clinical trials, oncologists, cancer centers, treatment guidelines and patient resources.


Presenter: Alice S. Kerber, MN, APRN, ACNS-BC, AOCN, APNG, Oncology Clinical Nurse Specialist, Georgia Center for Oncology Research and Education (Georgia CORE); Logan J. Kirsch, MPH, CHES, Community Relations and Development Specialist, Georgia CORE.