Targeted Online Advertising May Effectively Deliver Skin Cancer Prevention Education
the ONA take:
Online targeted advertising based on Google search terms may be an effective way to deliver targeted skin cancer prevention education, according to a study published in JAMA Dermatology.
A research team led by Eleni Linos, MD, DrPH, of University of California San Francisco created a series of brief advertisements about the potential harms of indoor tanning that would appear on Google searches for tanning beds.
“Indoor tanning is a preventable risk factor for skin cancer that accounts for almost half a million new malignancies per year,” said Linos. “More than 1 in 5 adolescents and more than half of all college students use tanning beds, which makes them especially vulnerable.”
The most successful ad was found to be viewed by nearly 200,000 users, with a 1% clickthrough rate for users who wanted more information, which was considered commercially viable for online advertising.
“Using online advertising for prevention is a brand new approach, and potentially a game-changer for public health, but we still have a lot to learn,” noted Linos. “This is an incredible opportunity for targeted, cost-effective public health messages.”
Online targeted advertising based on Google search terms may be an effective way to deliver targeted skin cancer prevention education.
Sign Up for Free e-newsletters
- Hodgkin Lymphoma Survivorship Marked by Periods of Actionable Distress
- Dose-Escalation Mitigates Risk of Grade 3/4 Adverse Events With Ruxolitinib for Myelofibrosis
- Stem Cell Transplantation Superior to Chemotherapy for Relapsed/Refractory DLBCL, Follicular Lymphoma
- Integrative Medicine in Childhood Cancer: Practices That Can Help Pediatric Patients
- Patients and Caregivers Worry About Cost of Cancer Care
- Navigating Prostate Cancer: A Patient's Experience From Diagnosis to Survivor
- Cell Phones and Cancer Risk (Fact Sheet)
- How Likely Are Oncologists to Refer for Palliative Care? Depends on Their Age
- Chemoimmunotherapy Increases Survival in Triple-Negative Breast Cancer
- Seeking an Explanation for the Lack of Research Focused in Pediatric Oncology Therapeutics
- How to Help Patients at the End of Life and Their Loved Ones During the Holidays
- Real-World Prevalence of AEs With Immune Checkpoint Inhibitors for NSCLC Higher Than Reported in Trials
- Disparities Seen in Goals-of-Care Discussions With Minority vs Nonminority Patients
- Acupuncture Eases Some Self-Reported Symptoms of Cancer, Cancer Treatments
- Risk for Colon Cancer, Osteogenic Sarcoma Higher With Presence of Diamond-Blackfan Anemia
Regimen and Drug Listings
GET FULL LISTINGS OF TREATMENT Regimens and Drug INFORMATION
|Head and Neck Cancer||Regimens||Drugs|