Targeted Online Advertising May Effectively Deliver Skin Cancer Prevention Education
the ONA take:
Online targeted advertising based on Google search terms may be an effective way to deliver targeted skin cancer prevention education, according to a study published in JAMA Dermatology.
A research team led by Eleni Linos, MD, DrPH, of University of California San Francisco created a series of brief advertisements about the potential harms of indoor tanning that would appear on Google searches for tanning beds.
“Indoor tanning is a preventable risk factor for skin cancer that accounts for almost half a million new malignancies per year,” said Linos. “More than 1 in 5 adolescents and more than half of all college students use tanning beds, which makes them especially vulnerable.”
The most successful ad was found to be viewed by nearly 200,000 users, with a 1% clickthrough rate for users who wanted more information, which was considered commercially viable for online advertising.
“Using online advertising for prevention is a brand new approach, and potentially a game-changer for public health, but we still have a lot to learn,” noted Linos. “This is an incredible opportunity for targeted, cost-effective public health messages.”
Online targeted advertising based on Google search terms may be an effective way to deliver targeted skin cancer prevention education.
Sign Up for Free e-newsletters
- Evolution of HER2-Positive Breast Cancer: Yesterday, Today, and Tomorrow
- Scalp Cooling With Dignicap May Reduce Alopecia During Chemotherapy for Breast Cancer
- Dedicated End-of-Life Education Program Improves Nurses' Care, Patient and Family Satisfaction
- Oncology Extended Care Clinic Reduced Urgent Cancer-Related ED Visits
- Cervical Cancer Outcomes Comparable With Adjuvant Chemotherapy, Chemoradiotherapy
- Hair Dyes and Cancer Risk (Fact Sheet)
- Taste Changes After Hematopoietic Stem Cell Transplant Affect QOL in Blood Cancers
- Hope, Optimism Reduce Psychological Distress in Advanced Cancer
- Risk for Long-Term Cardiovascular Disease Increased for Endometrial Cancer Survivors
- Mitomycin Extravasation Protocol
- Nursing Practice Change Improved Chemo Administration, But Old Habits Die Hard
- Simple Adjustment Key to Paclitaxel Infusion Protocol That Reduced Hypersensitivity Reactions
- Online Program Aims to Assist With Clinical Trial Enrollment for Hematologic Cancers
- Education May Better Equip Nurses to Hold End-of-Life Conversations in Advanced Cancer
- Skipping the SICU Post Head and Neck Cancer Surgery May Improve Outcomes
Regimen and Drug Listings
GET FULL LISTINGS OF TREATMENT Regimens and Drug INFORMATION
|Head and Neck Cancer||Regimens||Drugs|