Twitter smoking cessation program helps smokers quit

the ONA take:

According to findings published recently in the Journal of Medical Internet Research, researchers from University of California, Irvine in Irvine, California, and Stanford University in Stanford, California, have found that when participants of a smoking cessation program tweet each other regularly on Twitter, they are more successful at stopping smoking.

For the program, called Tweet2Quit, participants communicated online via Twitter for 100 days, received a free supply of nicotine patched, and received daily automated text messages from trained counselors.

Participants were also encouraged to use an internet-based guide to develop a smoking cessation plan and to tweet their 20-person groups at least once daily about their progress.

Researchers found that 78% of two consecutive 20-person Tweet2Quit group tweeted their fellow study subjects at least once daily during the 100 days.

Results showed that the first group had a 42% smoking cessation rate compared with 75% in the second group, which benefited from changes to the automessaging process.

The findings suggest that incorporating social media-delivered automessages from trained counselors in as effective approach in promoting smoking cessation by encouraging participants to tweet about their progress, thereby holding themselves more accountable for quitting.

Twitter smoking cessation program helps smokers quit
When participants of a smoking cessation program tweet each other regularly on Twitter, they are more successful at stopping smoking.
Cornelia Pechmann, professor of marketing in UCI's Paul Merage School of Business, has found subjects in smoking cessation programs had much higher rate of success when exposed to social media messages that encourage them to share feelings and experiences with others.
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